Custom & Collaboration
OEM & Private Label
Produce a natural furniture and décor range under your own brand, with the differentiation levers that make it recognisably yours.
Programme levers
A private label range becomes distinctive through a consistent stack of decisions rather than a single dramatic design.
- Exclusive finish or colourway
- Adjusted proportions and dimensions
- Signature weave pattern or density
- Own-brand labelling, hang tags and packaging
- Coordinated set composition
How exclusivity is handled
Where a finish, pattern or form is developed for a partner, exclusivity terms are agreed in writing as part of the programme rather than assumed.